I am a UX researcher with a unique blend of academic and professional experience. I hold a Bachelor’s and Master’s degree in Cultural Anthropology, which has allowed me to refine my qualitative research skills. Additionally, my background as a Digital Transformation consultant has provided me with a profound understanding of the business world. I have earned accreditation from both Glasgow Caledonian University and the UX Design Institute as a UX Design researcher, underscoring my dedication to excellence in this field.
As an effective communicator with strong relational skills, I thrive in collaborative environments, working seamlessly with teams and stakeholders. My dream projects revolve around lifestyle and utility apps.
The discovery phase is the foundation of any successful UX project. It involves in-depth research, user persona creation, and competitive analysis to understand your target audience and market landscape.
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Usability tests are a crucial step in ensuring that your product or website resonates with your target audience. This package involves conducting rigorous tests to evaluate how users interact with your interface. I will identify pain points, gather feedback, and provide actionable insights for improvement.
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The concept test package involves validating your product or feature ideas before full-scale development. I will present users with high-fidelity prototypes to gather feedback on the concept's viability, usability, and overall appeal.
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A Heuristic Evaluation is a comprehensive assessment of your product's user interface based on established usability principles (heuristics). I will conduct a thorough evaluation to identify potential usability issues, providing you with valuable insights for enhancing the overall user experience.
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Improving app retention through gamification, personalization and customisation.
Methods
Interviews, usability test with Ruh app and two other comparative apps (Balance & Aura), and a competitor analysis of seven similar apps.
I facilitate the adoption and improvement of a business management tool within an international SEO and Linkbuilding company.
Tasks:
- Managing and prioritizing the product backlog
- Acting as the liaison between users and the development team
- Crowdsourcing and understanding user needs
- Creating bite-sized training, FAQs, and onboarding materials
- Improving the technical support flow of the tooling
I traveled through Southeast Asia. During this period I visited Malaysia, Vietnam, Cambodia, and Indonesia. I am so grateful for this enriching experience and for all the people that crossed my path and with whom I am still in contact. While I was traveling I also graduated for my Professional UX Designer Diploma. This was a 6 months program from the UX Design Institute (accredited by the Glasgow Caledonian University)
Help bridge the gap between employees and technology in large organizations (like Nestlé, Philips, IKEA).
Activities:
- Crafting and conducting interviews with users and stakeholders
- Organize and facilitate (online/offline) workshops with the following activities: post-ups, affinity diagraming, card sorting, empathy mapping, user journey mapping, forced ranking, role-playing and play-backs
- Creating user stories & use cases
- Creating test scripts and running pilots
- Managing online organization and department-wide brainstorming sessions
- Creating and cascading educational content
- Data analysis, digestion, and presenting findings of interviews, workshop or organization, and department-wide brainstorming sessions
The Professional Diploma in UX Design is credit-rated by Glasgow Caledonian University and allows its students to become a certified UX professional by applying the full UX process.
Create a forward-thinking plan for a product that generates significant strategic value for the business. Utilize market trends and customer demands to make decisions based on data. Devise and execute a roadmap for the development, release, and enhancement of products that thrive in changing industries.
Graduated with honors - Thesis is nominated for the Jan Brouwer thesis award (2018)
I had the pleasure of witnessing Hayate's exceptional work in UX research firsthand. Her comprehensive approach was evident from the very beginning, from recruiting diverse users to diving deep into insightful analyses. She ran 9 user interviews with users from all around the world, connecting and guiding them through the the process gently, while not leading them and ensuring it’s an unbiased process. Beyond her technical skills, Hayate not only led with clear and open communication throughout the project, but also facilitated effective workshops that engaged our wider team for a deeper understanding. Her final presentation was well organized with structured insights and actionable recommendations, which helped us make product decisions that were driven by genuine user needs and perspectives. Hayate's unwavering dedication and passion for her work are evident in everything she does. For any team looking for a refined and user-centric approach to product design, I wholeheartedly recommend Hayate.
I had the pleasure of working with Hayate on several projects during her time working at OrangeTrail. During our time together, I found Hayate to be a highly creative, innovative, collaborative, and enjoyable person to work with. At all times, Hayate displayed a positive attitude and a willingness to think outside of the box. Hayate consistently came up with creative solutions to difficult problems, often finding a way to combine new ideas with established approaches. Hayate was also excellent at collaborating with others, demonstrating an ability to work effectively with a variety of personalities. In conclusion, I highly recommend Hayate for any project that requires creativity, innovation, collaboration, and a pleasant work environment. Hayate will be an asset to any team.
I would really recommend everyone to start a collaboration with Hayate. She is a very competent, hard working, reliable, creative professional. She always delivers in time with high quality. Together, with a multi disciplinary project team, we worked on digital assignments at a large global retailer.
I have had the pleasure of working with Hayate during her time at Seeders. She has been a great help for our IT department as a product manager. Hayate has always presented a great positive attitude to the entire organisation. She is a very collaborative person to work with, communicatively strong and very, very hard working. It was a great experience and thank you, Hayate, for your great work!
Participants
